Michael Kelly Guitars is an American guitar, bass and mandolin company, who imports high quality instruments manufactured to their specifications (mainly from S. Korea). Based in Clearwater, Florida, they are a division of Guruz Media Inc, also based in Clearwater, Florida. Michael Kelly Guitars was founded in 1999. The company has recently gained popularity, particularly due to the release of their new Mod Shop Guitars, where they take some of their standard designs and swap out the pickups using Lindy Fralin, Seymour Duncan, TV Jones, Bare Knuckle and Fishman. They are also hot rodding the wiring, and adding coil tap volume and tone pots to some of the Mod Shop Designs.